— CREATIVE WORK
Lead Magnets — Ebooks, Guides & Digital Resources
23 pieces across 14 clients, 11 industries
— THE COLLECTION
A closer look at the range
Every lead magnet is designed to turn a specific piece of expertise into something a prospect actually wants to download — built for the industry and audience behind each one, not a single reusable format.
Research
Reviewed drop-off points with the front-desk team.
Strategy
Reframed the flow around symptoms, not internal terms.
Architecture
Mapped a path with one decision visible at a time.
Wireframes
Tested the new flow before visual design.
Design
Applied the visual system throughout the experience.
Development
Built the experience inside the client's platform.
Automation
Connected reminders and follow-ups to reduce no-shows.
Launch
Delivered documentation and post-launch support.
— WHAT I DELIVER
Formats built to match the audience, not a template
Lead magnets take different shapes depending on what a business's audience actually wants to download — a short checklist works for one industry, a full guide works for another.
Research
Reviewed drop-off points with the front-desk team.
Strategy
Reframed the flow around symptoms, not internal terms.
Architecture
Mapped a path with one decision visible at a time.
Wireframes
Tested the new flow before visual design.
Design
Applied the visual system throughout the experience.
Development
Built the experience inside the client's platform.
Automation
Connected reminders and follow-ups to reduce no-shows.
Launch
Delivered documentation and post-launch support.
— HOW I APPROACH THIS
One process, applied across every industry
Every lead magnet follows the same underlying process, regardless of the client or industry behind it.
Research
Understand the audience and what they'd actually want enough to trade an email for.
Content Structure
Organize the client's expertise into a format that's easy to scan and act on.
Visual Hierarchy
Apply consistent branding so the piece feels premium, not like a generic template.
Design
Design the full piece, balancing density of information with readability.
Review
Refine until dense expertise feels approachable rather than overwhelming.
Delivery
Deliver a finished, ready-to-publish asset.
Research
Reviewed drop-off points with the front-desk team.
Strategy
Reframed the flow around symptoms, not internal terms.
Architecture
Mapped a path with one decision visible at a time.
Wireframes
Tested the new flow before visual design.
Design
Applied the visual system throughout the experience.
Development
Built the experience inside the client's platform.
Automation
Connected reminders and follow-ups to reduce no-shows.
Launch
Delivered documentation and post-launch support.
— WHY IT MATTERS
A lead magnet is often the first real impression
For a lot of prospects, a lead magnet is the first piece of actual work they see from a business — before a call, before a proposal, before they've paid anything. A well-designed one signals the quality of everything else the business does, which is exactly why it's worth the same care as a premium client deliverable.
— MORE CREATIVE WORK
Other categories worth a look.
A webinar funnel designed to educate patients and increase appointment bookings.
Engaging promotional videos and short-form content edited to increase reach and audience engagement.
Professionally designed print materials that create a polished and memorable brand experience.
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